Why You Follow the Crowd, Even When You Know Better
Your brain is wired to conform. Research shows 70% of people will agree with a group they know is wrong. Here's why you follow the crowd and how to break free.
By PsychMatic Team · ·
social influence
Why People Won't Change Their Political Beliefs, Even When They're Wrong
Your political beliefs aren't really about policy. They're about identity. Here's the psychology behind why people refuse to change their minds, and what actually works to bridge the divide.
By PsychMatic Team · ·
The Hidden Rules of Persuasion That Control Your Decisions
Salespeople, politicians, and marketers use a handful of psychological tricks to get you to say yes. Here's how to spot them before they work on you.
By PsychMatic Team · ·